Welcome to Brandology
We work with companies who are committed to creating and sustaining market dominant brands.
We are united by a common belief that the brand is the cardinal asset in achieving business ascendancy.
We are practitioners of a new brand science driven by the dramatic explosion of products, services, channels and consumer choice plaguing today’s economies and markets.
We deliver evidence based thinking, asses risk and only then challenge the conventions that are limiting the brand and ultimately the financial performance of the business.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”— Michael Eisner, CEO Disney